Mountain Dew’s dewmocracy commercials uses the American anthem to inspire the spirit of democracy. It’s tacky tacky tacky. What kind of commentary does it say about national pride to use the American anthem to hawk product to consumers? Spin it any way you want PR and ad people, but whomever came up with this campaign is clearly short-sighted and makes a rather cheap and declasse attempt at inspiring action – if I worked on this campaign I’d feel rather dirty and like a bit of a loser for suggesting and supporting that ripping off a weak Jimi Hendrix version the Star Spangled Banner was somehow a good idea.
